Now that many of us have finally figured out tips on how to spell Pinterest along comes Instagram. Instagram is a mobile application that is the brain child of Kevin Systrom, a college friend of Indicate Zuckerberg’s. In fact , Zuckerberg invited Systrom to join him at Facebook once the social media site was still simply an idea in Zuckerberg’s head, but Systrom opted to stay in school. That decision has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, newest internet billionaire.
Instagram is a totally free photo sharing social media site launched on October 6, 2010. It allows users to download pictures, process them through a digital filter, and share them with other users they are connected to. Instagram has been wildly successful from the start. By December 2010 they already had over 1 million users. By April 2012, 30 million users were downloading over 150 million photos on Instagram. Also in April, Instagram became open to android users.
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Seeing a threat to its social media dominance, Facebook acted fast to neutralize its latest competitor. Again in April, Facebook bought Instagram for $1 billion.
How can local small businesses utilize Instagram? First, you have to register. To register a business you must have a location page. To be able to create location page for your business, you must create an account in Foursquare. Foursquare is a location based social media marketing site for mobile users. Instagram uses Foursquare’s location database to tag a photo to that location. In case your location is not already listed on Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
Download and sign up for Foursquare from the App Store: http://bit.ly/lx9vzb or on the search engines Play.
Go to the Check-in tab plus search for the name of the place you want to add
Tap the “Add this place” option.
Once you’ve added the place to the Foursquare database, you should be able to look for it on the Location screen within Instagram and select it to label your photo with the place you might have created.
Upload your photo, after that tap on the place name (in blue text) that appears over your photo to see the location page you’ve created, where your picture and all photos tagged with this location in the future will appear.
Once you’re established with Foursquare, go ahead and set up your own Instagram account:
1 . Sing up using your brand name as the user name.
2 . Add a profile picture, information about the business and a link to your website
3 or more. Link to our other social media balances (Facebook, Twitter, etc . )
Now that you have your account set up, you can begin to build the presence on Instagram. Among the methods that you can use are:
1 . Share persuasive content. Where have you heard that before? Anyone who has followed inbound marketing, seo, and building an online presence knows that everything starts with content. Don’t be afraid to experiment with your photos. Ask for opinions from your followers. What do they such as the most? How about the least?
2 . Make use of hashtags to find more followers and promote your photos. When using hashtags, become specific. This will help you find like-minded folks who will be more likely to be interested in your product or service. So instead of simply saying #car, say #bmw. Try to engage the individuals who are most directly interested in your item. Look at what other businesses are doing in your industry. They probably have used concepts that have not occurred to you.
three or more. Share the photo on additional social media sites. Instagram allows you to easily share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they are going to go to your site, or begin to follow you on Instagram.
4. Make sure that your photos tell the story you want to inform. Posting a photo of that great meat dinner you’re about to eat will not do you much good if you very own a tire shop. Be authentic. Your users will be able to tell when the photos you are posting are real or not
5. Be consistent. May over-saturate your posts, but post usually enough to keep our followers involved.
One of the criticisms of Instagram is that its filters destroy good photographs. This complaint has come mainly through professional photographers who may be feeling the heat of competition. Their standards of what is acceptable are generally higher than the public at large as well. For most company purposes, the photo reproduction in Instagram is “good enough”.