Search engines has begun implementing changes to its algorithm that will affect all business people with websites and blogs, particularly those relying on online advertising for their revenues.
In the first quarter of this season, Google, the world’s leading internet search engine, moved to a focus on websites offering high quality content as a gauge regarding indexing websites.
This resulted in main changes to the search results it demonstrated, effectively eliminating the so-called “content farms” from the top page rankings. The sites most affected were the ones that collect content from other sources simply to gain web traffic rather than those websites offering original, quality content.
With regards to ranking on a Google search, the result placement of your website for a keyword search is vital. In Google search engine results placement, the top place normally elicits 20 to 30 percent of the clicks on that web page. Those occupying the second and third spot attract some five to ten percent of the clicks.
Why do Google change its algorithm?
With the recent algorithm change, Google right now focuses on high quality content that covers research, in-depth reports and evaluation.
The search engine company pointed out that their goal is to provide the best experiences to web users and this benefits not only consumers but publishers committed to providing high quality content as well.
In mid-June, an additional algorithm change was carried out by Google, one that specifically benefits sites that write original content rather than those that only copied or the actual call “scraped” content from the first site. The update was Panda 2 . 2 that targeted scraper sites including blog scrapers.
The reason why Authorship Markup is now a key position strategy
Moving forward, Google really wants people who write web content to start using authorship markup.
What this does is inform Google that the content you write is associated with you. The content a person write will show a picture associated with you in the search results and hyperlink through to your Google Profile. By doing so, you can really stand out in search results.
Google has since announced that now you can set up authorship for search results simply by verifying your email address with your Search engines profile. Authorship markup is further explained in this video released by Google earlier this year.
By utilising authorship markup in your website and content that you share, Google will give you credit score as the author and, as a result, your website will rank more highly on the search engines.
How can you benefit from the Google algorithm changes?
If your website has been adversely influenced by the change or you are still along the way of improving your search engine rankings, there’s still time to take action to improve your website position.
Firstly, re-evaluate your website and decide what content should be changed or even added. Quality content is key. Ensure that the information you’re providing on your web site is not only original but very useful to consumers as well.
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A good way to start can be by checking your analytics data to sort out the problems. Areas where you can check are the date when your traffic dropped, the sources of your traffic including your whole channels and organic Google queries and the categories used to search for your blog as well as the pages that showed a decline in traffic. From there, that you can do some evaluation and comparison to look for the patterns and traffic loss.